Director of Marketing
Lansing, MI
Full Time
Senior Manager/Supervisor
Who Are We Looking For?
BS&A Software, a leader in innovative municipal software solutions, seeks a Marketing Director with a sharp focus on top-of-the-funnel marketing strategies. Your primary objective will be to drive demand and capture the interest of local municipalities through strategic marketing initiatives. You will play a key role in shaping our brand's first impression and generating leads through various marketing efforts.
Position: Director of Marketing
Responsibilities
Qualifications:
Why Join BS&A Software?
How to Apply
If you’re an experienced sales leader ready to make a significant impact, we invite you to apply! Send your resume and cover letter detailing your relevant experience and explaining why you’re the perfect fit for this role to [email protected]. BS&A Software is proud to be an equal opportunity employer, committed to creating a diverse and inclusive workplace.
BS&A Software, a leader in innovative municipal software solutions, seeks a Marketing Director with a sharp focus on top-of-the-funnel marketing strategies. Your primary objective will be to drive demand and capture the interest of local municipalities through strategic marketing initiatives. You will play a key role in shaping our brand's first impression and generating leads through various marketing efforts.
Position: Director of Marketing
Responsibilities
- Demand Generation: Develop and implement strategies focused on the top of the sales funnel to generate interest and demand for our products.
- Sales Collateral and Educational Content: Create impactful sales collateral, white papers, and case studies to attract and educate potential clients.
- Brand Messaging Alignment: Ensure consistent, compelling brand messaging across all platforms to effectively capture the target audience's attention.
- Account-Based Marketing (ABM) Campaigns: Execute targeted ABM campaigns to engage and convert key accounts.
- Digital Platform Engagement: Oversee the company's blog, social media, and email lists to nurture leads and build a strong online presence.
- Product Launches: Lead the marketing efforts for new product introductions, focusing on creating buzz and demand.
- Brand Building and Awareness: Establish and enhance the BS&A Software brand, focusing on the early stages of customer engagement.
- Analytics and Reporting: Use data-driven insights to refine strategies and report on the effectiveness of top-of-the-funnel activities.
Qualifications:
- A minimum of 7 years of experience in marketing, with a strong emphasis on demand generation and top-of-the-funnel activities.
- Experience in developing and implementing effective demand generation strategies.
- Skilled in creating high-quality marketing materials, including white papers, case studies, and sales collateral.
- Proficient in managing digital marketing platforms and social media.
- Ability to craft and align brand messaging for maximum impact.
- Analytical mindset, with a focus on utilizing data to drive marketing decisions.
- Excellent communication skills, adept at engaging and persuading a diverse audience.
- Creative and strategic thinker, capable of identifying and capitalizing on market opportunities.
- Experience in launching new products and creating market excitement.
Why Join BS&A Software?
- Competitive Compensation: Offering an attractive salary, bonus structure, and comprehensive benefits package.
- Growth Opportunity: A fast-growing company with ample opportunities for personal and professional development.
- Inclusive Culture: We value diversity, inclusion, and a positive, collaborative work environment.
- Leadership Impact: Play a significant role in shaping the sales team and contributing to the company's success and growth.
How to Apply
If you’re an experienced sales leader ready to make a significant impact, we invite you to apply! Send your resume and cover letter detailing your relevant experience and explaining why you’re the perfect fit for this role to [email protected]. BS&A Software is proud to be an equal opportunity employer, committed to creating a diverse and inclusive workplace.
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